New! From the makers of Rold Gold Pretzels. Rold Gold has always been good at pretzels, but thanks to our new Innovation Kitchen we're also great at flavor. And we've got a new line of flavor recipes to prove it! This is recipe no.4. And these twists are full of delicious, zesty, buffalo flavor. Enjoy! fritolay.com. SmartLabel: Scan for more food information. 1-800-352-4477 Call for more food information. Questions or comments? 1-800-352-4477 weekdays 9:00 am to 4:30 pm CT email or chat at fritolay.com.