Intense & smoky. Ground 100% Arabica coffee. Starbucks Rewards. USDA Organic. The Story of French Roast: Muted with oil, the tumbling beans become eerily silent. A master roaster watches, knowing that if he pushes them a second too long, they'll burst into flame. White smoke hangs down as the glistening beans turn ebony. This is French Roast and you can't roast it darker. Straightforward, light-bloodied with low acidity, and immensely popular since 1971, our darkest roast is adored for its intense smokiness. The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy. Dark: full-bodied & bold. Committed to 100% ethical sourcing in partnership with Conservation International. starbucks.com/responsibility. Certified organic by the Washington State Department of Agriculture. Starbucks FlavorLock packaging guarantees the fresh flavor of our coffees. Visit us at starbucks.com/coffee or call 1-800-Starbucks.